E.L.F. Power Grip Primer

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear.

Why you'll love it:

• Sticky gel primer grips makeup for long-lasting wear 
• Hydrates skin for a dewy finish
• Translucent formula works on all skin tones
• Non-comedogenic

Great for: oily, dry and combination skin

Get makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

NET WEIGHT 0.8 fl oz / 24 mL

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium AscorbylPhosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-HexanediolMay Contain:Blue 1 (CI 42090), Yellow 5 (CI 19140)

How to Apply Primer Grip Face Primer:

1. Start with clean, moisturized skin. Let moisturizer absorb for 1-2 minutes before priming.
2. Apply face primer evenly to your face before applying your makeup.
3. Use your fingertips to pat primer into your skin. The warmth of your fingers helps the face primer melt into your skin for even application.
4. Allow 30 seconds for primer to set before applying foundation or concealer, helping your makeup grip better and stay in place longer.

PRO TIP:If you’re short on time, skip your foundation entirely — primer + concealer + cream blush can give you a polished “skin-first” look in under 5 minutes.